Capital Dance Launch
New brand rollout across all digital touch points
The Task.
Roll the New Capital Dance brand across all digital areas & deliver new website, app & social channels…in a month
Consistent, accessible brand rollout across all channel platforms > Mobile, Web player, Brand website, Social, Smart speaker, TV, Banners, Promos, Playlists
Launch new Capital Dance Apps on iOS, tablet & Android, Launch CapitalDance.com, Launch New Social Channels providing a suite of templates for all social requirements
Working relationship with the brand design team > accessibility and brand design feedback for digital needs
Channel Launch Results.
New website, New apps, New Apple TV, New Google Hub, New Social channels…all designed & delivered in a month
Fastest growing station at Global since it’s launch in October 2020, 13% average MOM TLT Growth
Best first month of listening hours (combined platforms) of any new Global station (launched in last 3 years)