Sky Personas Internal Tool
Dynamic & consistent cross-company customer & prospect personas
The Task.
Enable a holistic understanding of our prospect & customer audiences
Create one shared vision of exactly whom we are designing & building products for.
Bring audience persona’s to life to help inform decision making based on real audience’s and their unique needs.
Focus on business critical users for specific targeting.
Cost-saving across business in time & effort spent on new personas for every project.
The Product.
A live data responsive website with compare & contrast personas
Accessible cross-company so all teams use the same standardised personas.
Live data feeds for always up-to-date customer segments.
Visualised profiles to make it easier for Sky teams to understand their prospect & customer needs.
Note // Colours such as ‘Mustard’ were used as working segment names before final names chosen
The Promotion.
A gamified ‘Which Persona are you?’ quiz to help Sky staff understanding of Personas.
Lanyards, posters, branded notebooks & A6 desk drops with cards to get information across the offices.
The Results.
Reduced Persona creation overhead in multiple team projects in the Customer Group with an estimated cost savings of £30k in first year of launch
Internal user feedback on the initiative was 62% 6 and above on NPS ratings
Soft results: a shared language of customer segments across departments, time saved in multiple project discovery phases