LBC News.
No nonsense news brand.

Brand and digital design of the first 24-Hour Rolling News Radio Station. Say hello to LBC News, the news-only arm of LBC.

The Elements

The no nonsense brand elements get to the point. San serif type, flat colour doubling as visual flag, straight-up headlines, story focused photography, graphic device as square to symbolise today’s data with a nod to historic newspaper print marks. The application of the brand to web, mobile and social uncomplicated and easy to understand.

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